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Jun 25, 2018

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A Click Away From Practical [advertising] Solutions

Following a rigorous search for a digital media services partner, Nedbank is pleased to announce the appointment of The Odd Number, an advertising agency founded by Sibusiso Sitole and Xola Nouse. Click here for the full article: http://bit.ly/2MFcYRq 

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A Crossroads: Artificial Intelligence And Advertising

Logan Ketchum Whether Elon is trying to wake humanity before it’s too late or simply sell tickets on a Mars-bound Tesla is beside the point. The focus here should be that Elon Musk has discovered and successfully exploited the intersection of AI and advertising and so can you. We have reached an inflection point in the advancements in, and democratization of, artificial intelligence. The technology allows businesses to harness its value daily to realize new business development opportunities and capitalize on tangible results -- chief among them is a more intelligent way to advertise products and services, verify campaign efficacy and measure return on investment. On top of this, and perhaps in direct contrast with Musk’s comments, legacy radio and television are poised to be the prime benefactors of this AI-driven advertising revolution. For many years, digital advertising has been the safest and arguably most sound bet in advertising. Cookie tracking, intellectual property (IP) targeting and other technologies allow brands and agencies to gather user and audience data in order to target their advertising campaign placement, track overall efficacy and measure return on investment (ROI) down to the click. This level of ROI transparency is tough to argue with and ultimately led to digital ad spend reaching $209 billion worldwide, which accounted for 41% of the market in 2017. Digital finally eclipsed traditional TV spending, which brought in $178 billion, or 35% of the market. With no definitive way to target, track and measure advertising efficacy, radio and television have been struggling to compete with digital until now. While digital advertising currently makes up the lion's share of brand and agency advertising spending, traditional radio and television companies are fighting back in a big way thanks to artificial intelligence.

For the original version including any supplementary images or video, visit https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2018/06/19/a-crossroads-artificial-intelligence-and-advertising/

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